MAC COSMETICS X CELIA CRUZ “ELLA TIENE TUMBAO” COLLECTION

MAC Cosmetics x Celia Cruz “Ella Tiene Tumbao” Collection

Makeup Palette
• Shades inspired by Celia’s iconic stage looks: jewel tones, carnival blue, fiery purples, metallic golds

Lipstick
• Signature shade: Azúcar Red – vibrant, confident, unforgettable

Packaging
• Holographic wrap, Celia quotes, and archival imagery
• MAC Cosmetics (global distribution & retail presence)
• Beauty influencers: @Afrolatinasinpelos, @HolaLucrecia, etc.
• Celebrity PR boxes to Karol G, Cardi B, and other Afro-Latina icons